It’s 7:00 a.m. Sunday morning. You wake up, fix coffee, and check your iPhone for emails and messages. BOOM…….

In a flash, you are transported to bright azure skies and the serenade of gently lapping turquoise waves. You find yourself staring at an oceanfront residence onto the most gorgeous ribbon of beach you’ve ever seen and it’s time for a tour.

Welcome the world of Augmented Reality (AR), an increasingly sophisticated technology that allows people to fully immerse and participate in highly visceral experiences like never before.

One moment you are in your den drinking coffee, the next, you are on a lush Caribbean island, figuratively speaking. The reality of the experience is, well…. real.

This is the power of Augmented Reality (AR), which has made tremendous strides in recent years thanks to advances by Apple (ARKit), Google (ARCore), and others. It is also changing the very nature of how brands interact with customers, particularly in the luxury real estate sector. Where developers once relied solely on brochures and websites to convey their vision for a resort community, they now can enable prospective buyers to experience it more powerfully, emotionally, and immediately through AR.

Augmented Reality Vs. Virtual Reality:

Augmented Reality is different From Virtual Reality. Augmented Reality utilizes a person’s phone – to overlay virtual technology against a real setting. Augmented Reality is essentially the next evolution of Virtual Reality.

How Does It Work?

Augmented Reality is essentially the ability to add digitally enhanced images/content to a live camera feed. Advanced AR Technology makes it appear as if the new content is “real,” and a part of the environment to which it has been overlaid. And it’s becoming a big deal for companies and brands involved in mobile computing and business applications.

A recent example of AR in action is the popular game – ‘Pokemon GO’.

You may have seen people playing this game on their phones. In the game, a person uses the phone’s camera focused on a specific background, such as an empty spot in the yard.

The game’s AR technology then takes over and a popular Pokemon character appears within the surroundings of the person’s yard.
Now, imagine the same technology for the real estate industry- but instead of video game characters appearing…. The exterior facade of a new Clubhouse or a potential residence appears on the homesite.

AR technology allows the sales team to guide prospects on a tour of the yet-to-be-built residence or building.
“AR technology has opened a whole new way for luxury real estate communities to engage and influence customers,” says Peter Dayot, Managing Director at Publicus Community. “It is revolutionizing the classic Discovery Tour of getting someone to come visit a property or resort in person. Through AR, people can get very close to that on-site experience without leaving their home, office, or car. They can literally be anywhere and immerse themselves in an AR sensory experience that is as close to real as you can get. Obviously, it opens up a world of possibilities for real estate developers, builders, and hospitality entities.” Let’s take a closer look at a few of the benefits AR Technology brings to real estate developers and communities.

Five Benefits of AR for the Real Estate Industry

  1. Approximates Reality – AR allows customers to see and experience a property more intimately. They can immerse themselves in the setting and within the actual amenities and residences. They can get a true feel for what the living experience is actually like, inside and out.
  2. Saves Time – Potential customers are often busy and may live across the country, or across the world. AR gives them the convenience of being able to “visit” your community or property without having to get in a car or jump on a plane. They can experience it immediately without having to set aside time and make plans.
  3. Ensures Safety – Living in the world of Coronavirus has changed how we do business, real estate included. Not everyone is comfortable with an on-site Discovery Tour that requires travel and being around sales associates. AR is the next best thing to being there—even better many would argue, since it accommodates self-isolating.
  4. Boosts Sales – Think of AR Technology as being an extra salesperson who can give tours 24/7, without having to sleep, take time off, or call-in sick. It serves as an ever-ready virtual sales person who is always available to conduct a site tour for prospects.
  5. Increases Sales Efficiency – Because of Covid-19 and budget concerns, many resorts and real estate communities have reduced the number of on-site sales people they employ. Fewer sales people make it harder to properly nurture top-tier customers. AR solves this problem by filtering out the low-quality leads (who aren’t interested in seeing more) and attracting the high-quality prospects (who you want to take a closer look). This is a godsend for your sales team who don’t have the time to give tours to every individual who makes an inquiry.

Client:

Cabo Luxury | Cabo San Lucas

Project:

Website

Description:

Real Living Productions took Cabo Luxury’s iconic sea horse in a new direction a brand refresh, and a user friendly website. These clean, classic designs raise the bar in defining the luxury rental and concierge provider’s brand.

imac-front
hover over the screen to scroll the full page

Client:

Three Bridges | Salem, Utah

Project:

Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. Real Living Productions colorized floorplans and a created a realistic rendering for Three Bridges, to help prospective clients visual the residential offerings.

macbook-front

Client:

Estates at Banyan Cay | Palm Beach, Florida

Project:

Video Renderings

Description:

The Estates at Banyan Cay utilized fly through renderings to drive sales in the early stages of development, allowing prospective buyers to preview 5 different floor plans before construction had even started. These renderings are Incredibly detailed and customized, from the color schemes to the appliances, and a great tool for bringing a new project to life.

Client:

Monarch Realty | Raleigh, North Carolina

Project:

Digital and Print Brochure

Description:

A collection of print and digital brochures were created for the client to use as sales tools. The information was clearly presented and allowed our client to showcase their expertise in the local market.

Client:

Hartness | Greenville, South Carolina

Project:

Digital Newsletter

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

macbook-front

Client:

Four Seasons Anguilla

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

Frederica Estates | Sea Island, Georgia

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

The Reserve at Sea Island | Sea Island, Georgia

Project:

Gift Box

Description:

With great marketing, comes great gift sets. This is envisioned as a gift for the most select of clients. A bespoke, matching bowtie and earring set from Brackish that carries on the client’s colors and brand.

Client:

Tropicalia | Dominican Republic

Project:

Leather Book

Description:

These hand-sewn leather books with large landscape format Tyvek pages make for a stunning sales presentation tool. Both durable and luxurious, the leather books make an impactful first impression during property tours.

Client:

Trailhead Condos at Suncadia | Cle Elum, WA

Project:

Condo Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. These interior renderings created for our client show how the interior of their residences will appear when complete. Renderings are especially beneficial for our clients pre-development.

Client:

Red Ledges | Heber City, UT

Project:

Brand Video

Description:

This short brand video was created for the client to use as a YouTube commercial. The video matched the messaging and branding that was used on the print advertising campaign.

Client:

Quivira | Los Cabos, Mexico

Project:

Video

Description:

This video encapsulates the beautiful scenery, culture and history of Quivara. The stunning aerial video paired with John Sather's description of the area, and the vision behind the architecture, allowed our team to share a meaningful story with prospective buyers.

Client:

Utah Company

Project:

Commercial Rendering

Description:

These conceptual renderings are for a project in Utah that has yet to begin construction. They are a vital part of our comprehensive plan to support their sales team and engage potential prospects during the reservation and pre-sale process.

Client:

Hartness | Greenville, SC

Project:

Email Campaigns

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

iphone-pro-front

hover over the screen to scroll the full page

Client:

Tamarack | Donnelly, ID

Project:

Lead Generation Landing Page

Description:

Real Living Productions specializes in online marketing campaigns that include ads, lead generation landing pages and nurture campaigns that get results with high precision. We are experts in identifying qualified audiences, encouraging them to request information and nurturing the lead to purchase.

imac-front
hover over the screen to scroll the full page

Client:

St Regis Los Cabos

Project:

Website

Description:

Quisque bibendum arcu est, in venenatis velit porta quis. Aenean dapibus blandit mauris tristique vehicula. Suspendisse posuere imperdiet eleifend. Aenean blandit, tortor et laoreet vehicula, tellus felis efficitur arcu.

imac-front
hover over the screen to scroll the full page

Client:

Falls Tower Camperdown | Greenville, SC

Project:

Website

Description:

Overlooking the iconic Reedy River waterfalls in vibrant downtown Greenville, SC — Falls Tower Camperdown is among one of the newest residential offerings in the city. Real Living Productions, in collaboration with the sales and development team, helped propel this project to total sellout at they highest “price-per-square-foot” in the history of the city’s downtown.

imac-front
hover over the screen to scroll the full page

Client:

Atara Desert Color | St. George, UT

Project:

Website

Description:

Quisque bibendum arcu est, in venenatis velit porta quis. Aenean dapibus blandit mauris tristique vehicula. Suspendisse posuere imperdiet eleifend. Aenean blandit, tortor et laoreet vehicula, tellus felis efficitur arcu.

imac-front
hover over the screen to scroll the full page

Client:

St Regis Residences Los Cabos, Mexico

Project:

TriFold Insert

Description:

A cornerstone in branded resort residences, St. Regis is known far and wide. Real Living Productions partnered with the development and sales team to create an aggressive lead generation campaign that included a series of thoughtful printed inserts. These collateral pieces were placed in Wall Street Journal newspapers throughout the western United States as an opportunity to introduce a key target audience to the property.

Client:

Red Ledges | Heber City, UT

Project:

Branding Refresh

Description:

When defining a brand, Real Living Productions asks — “what makes that place special? In the case of Red Ledges it was the developer’s familial ties to the land, the one-of-a-kind service that the community pours into the guest experiences and their commitment to a generational appeal for owners and their families. Real Living Productions captured these key cornerstones with the tagline; “The Land, The Luxury, The Legacy.”

Client:

Espritu at Palmilla | Los Cabos, Mexico

Project:

Print Ad

Description:

Espritu has seen a significant uptick in website traffic stemming from this print ad campaign. Each ad can be easily customizable for each target market, making it a versatile component of their marketing plan.

Client:

Old Lighthouse Club | Los Cabos, Mexico

Project:

Print and Digital Brochure

Description:

Real Living Productions told the story of Old Lighthouse Club through the eyes of the iconic architect John Sather (Swayback Partners). Sather’s professed love for the land is easily apparent as he narrates the vision for the property over our team’s stunning aerial videography. Old Lighthouse Club is a special place in Los Cabos and this video proves that.

imac-front

Client:

Salato | Pompano Beach, Florida

Project:

Brand Guide

Description:

The Salato resort can be perfectly encapsulated by four words: ocean, hospitality, elegance, and exclusivity. The branding rules and narrative components for Salato were shaped by their unique amenities, stunning environment, and inviting ambiance. These branding elements were consistently incorporated across all promotional strategies for the client.

macbook-front

Client:

The Reserve at Sea Island | Sea Island, Georgia

Project:

Branding Guide

Description:

In the release of the most significant residential offering in the history of Sea Island, Real Living Productions developed a distinct branded logo for this property release that complements Sea Island’s iconic logo. The Reserve at Sea Island exemplifies all that this storied resort is known for, and its new branding reflects its iconic status.

macbook-front

Client:

The Idaho Club | Sandpoint, Idaho

Project:

Website

Description:

Many of our clients often have multiple websites - sometimes a sales site, a member site, and a hospitality site. Real Living Productions ensures that there is always consistency throughout multiple property sites, this ensures a strong brand. The Idaho Club had multiple websites that we branded cohesively. Our team also provided IDX solutions to their sales website to regularly sync real estate data from the local MLS, and display that data in a branded format.

imac-front
hover over the screen to scroll the full page

Client:

Atara Desert Color | St. George, UT

Project:

Digital Brochure

Description:

Vivamus id mi finibus, consequat turpis varius, efficitur felis. Sed non turpis vitae purus vestibulum laoreet sit amet vitae metus. Nulla eros nulla, ultrices vitae congue quis, porttitor at odio. Mauris lacinia, felis vel vestibulum laoreet, sapien augue lacinia odio, ut tincidunt nibh felis quis lorem. Maecenas cursus orci lacus, sed laoreet turpis tincidunt non. Cras luctus a arcu vitae semper.

imac-front

Client:

Plate 43 | Charleston, SC

Project:

Brand Guide

Description:

Plate 43's brand guide represents their fun-loving and fresh personality. Elements showcase Plate 43’s innovative culinary creations while the website was designed around the concepts of how to make recipe following and cooking, easier for Plate 43 subscribers.

macbook-front