Real Estate Marketing Trends for 2021

Real Estate Marketing Trends for 2021

Jan 26, 2021 | Industry

2020 brought unprecedented change to the resort and real estate industry. The mindset of your customers has shifted. Rather than waiting, many have a renewed sense of urgency to act now. To be successful in 2021 and beyond, resorts and residential marketing campaigns need to greet and engage customers where they live — in the now.

Augmented Reality: A Virtual Gamechanger for the Real Estate Industry

Augmented Reality: A Virtual Gamechanger for the Real Estate Industry

Dec 8, 2020 | Industry

It’s 7:00 a.m. Sunday morning. You wake up, fix coffee, and check your iPhone for emails and messages. BOOM…In a flash, you are transported to bright azure skies and the serenade of gently lapping turquoise waves. You find yourself staring at an oceanfront residence onto the most gorgeous ribbon of beach you’ve ever seen and it’s time for a tour.

Hoteliers Move to QR Code Use Amid Pandemic

Hoteliers Move to QR Code Use Amid Pandemic

Oct 14, 2020 | Industry

Hotels around the globe have implemented the use of QR codes on property to offer contactless menus and hotel information, and sources said they plan to continue using them even after the pandemic.

Client:

Cabo Luxury | Cabo San Lucas

Project:

Website

Description:

Real Living Productions took Cabo Luxury’s iconic sea horse in a new direction a brand refresh, and a user friendly website. These clean, classic designs raise the bar in defining the luxury rental and concierge provider’s brand.

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Client:

Three Bridges | Salem, Utah

Project:

Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. Real Living Productions colorized floorplans and a created a realistic rendering for Three Bridges, to help prospective clients visual the residential offerings.

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Client:

Estates at Banyan Cay | Palm Beach, Florida

Project:

Video Renderings

Description:

The Estates at Banyan Cay utilized fly through renderings to drive sales in the early stages of development, allowing prospective buyers to preview 5 different floor plans before construction had even started. These renderings are Incredibly detailed and customized, from the color schemes to the appliances, and a great tool for bringing a new project to life.

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Client:

Monarch Realty | Raleigh, North Carolina

Project:

Digital and Print Brochure

Description:

A collection of print and digital brochures were created for the client to use as sales tools. The information was clearly presented and allowed our client to showcase their expertise in the local market.

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Client:

Hartness | Greenville, South Carolina

Project:

Digital Newsletter

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

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Client:

Four Seasons Anguilla

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

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Client:

Frederica Estates | Sea Island, Georgia

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

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Client:

The Reserve at Sea Island | Sea Island, Georgia

Project:

Gift Box

Description:

With great marketing, comes great gift sets. This is envisioned as a gift for the most select of clients. A bespoke, matching bowtie and earring set from Brackish that carries on the client’s colors and brand.

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Client:

Tropicalia | Dominican Republic

Project:

Leather Book

Description:

These hand-sewn leather books with large landscape format Tyvek pages make for a stunning sales presentation tool. Both durable and luxurious, the leather books make an impactful first impression during property tours.

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Client:

Trailhead Condos at Suncadia | Cle Elum, WA

Project:

Condo Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. These interior renderings created for our client show how the interior of their residences will appear when complete. Renderings are especially beneficial for our clients pre-development.

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Client:

Red Ledges | Heber City, UT

Project:

Brand Video

Description:

This short brand video was created for the client to use as a YouTube commercial. The video matched the messaging and branding that was used on the print advertising campaign.

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Client:

Quivira | Los Cabos, Mexico

Project:

Video

Description:

This video encapsulates the beautiful scenery, culture and history of Quivara. The stunning aerial video paired with John Sather's description of the area, and the vision behind the architecture, allowed our team to share a meaningful story with prospective buyers.

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Client:

Utah Company

Project:

Commercial Rendering

Description:

These conceptual renderings are for a project in Utah that has yet to begin construction. They are a vital part of our comprehensive plan to support their sales team and engage potential prospects during the reservation and pre-sale process.

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Client:

Hartness | Greenville, SC

Project:

Email Campaigns

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

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Client:

Tamarack | Donnelly, ID

Project:

Lead Generation Landing Page

Description:

Real Living Productions specializes in online marketing campaigns that include ads, lead generation landing pages and nurture campaigns that get results with high precision. We are experts in identifying qualified audiences, encouraging them to request information and nurturing the lead to purchase.

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Client:

St Regis Los Cabos

Project:

Website

Description:

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Client:

Falls Tower Camperdown | Greenville, SC

Project:

Website

Description:

Overlooking the iconic Reedy River waterfalls in vibrant downtown Greenville, SC — Falls Tower Camperdown is among one of the newest residential offerings in the city. Real Living Productions, in collaboration with the sales and development team, helped propel this project to total sellout at they highest “price-per-square-foot” in the history of the city’s downtown.

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Client:

Atara Desert Color | St. George, UT

Project:

Website

Description:

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Client:

St Regis Residences Los Cabos, Mexico

Project:

TriFold Insert

Description:

A cornerstone in branded resort residences, St. Regis is known far and wide. Real Living Productions partnered with the development and sales team to create an aggressive lead generation campaign that included a series of thoughtful printed inserts. These collateral pieces were placed in Wall Street Journal newspapers throughout the western United States as an opportunity to introduce a key target audience to the property.

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Client:

Red Ledges | Heber City, UT

Project:

Branding Refresh

Description:

When defining a brand, Real Living Productions asks — “what makes that place special? In the case of Red Ledges it was the developer’s familial ties to the land, the one-of-a-kind service that the community pours into the guest experiences and their commitment to a generational appeal for owners and their families. Real Living Productions captured these key cornerstones with the tagline; “The Land, The Luxury, The Legacy.”

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Client:

Espritu at Palmilla | Los Cabos, Mexico

Project:

Print Ad

Description:

Espritu has seen a significant uptick in website traffic stemming from this print ad campaign. Each ad can be easily customizable for each target market, making it a versatile component of their marketing plan.

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Client:

Old Lighthouse Club | Los Cabos, Mexico

Project:

Print and Digital Brochure

Description:

Real Living Productions told the story of Old Lighthouse Club through the eyes of the iconic architect John Sather (Swayback Partners). Sather’s professed love for the land is easily apparent as he narrates the vision for the property over our team’s stunning aerial videography. Old Lighthouse Club is a special place in Los Cabos and this video proves that.

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Client:

Salato | Pompano Beach, Florida

Project:

Brand Guide

Description:

The Salato resort can be perfectly encapsulated by four words: ocean, hospitality, elegance, and exclusivity. The branding rules and narrative components for Salato were shaped by their unique amenities, stunning environment, and inviting ambiance. These branding elements were consistently incorporated across all promotional strategies for the client.

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Client:

The Reserve at Sea Island | Sea Island, Georgia

Project:

Branding Guide

Description:

In the release of the most significant residential offering in the history of Sea Island, Real Living Productions developed a distinct branded logo for this property release that complements Sea Island’s iconic logo. The Reserve at Sea Island exemplifies all that this storied resort is known for, and its new branding reflects its iconic status.

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Client:

The Idaho Club | Sandpoint, Idaho

Project:

Website

Description:

Many of our clients often have multiple websites - sometimes a sales site, a member site, and a hospitality site. Real Living Productions ensures that there is always consistency throughout multiple property sites, this ensures a strong brand. The Idaho Club had multiple websites that we branded cohesively. Our team also provided IDX solutions to their sales website to regularly sync real estate data from the local MLS, and display that data in a branded format.

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Client:

Atara Desert Color | St. George, UT

Project:

Digital Brochure

Description:

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Client:

Plate 43 | Charleston, SC

Project:

Brand Guide

Description:

Plate 43's brand guide represents their fun-loving and fresh personality. Elements showcase Plate 43’s innovative culinary creations while the website was designed around the concepts of how to make recipe following and cooking, easier for Plate 43 subscribers.

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