Real

WE’RE THE HOSPITALITY AND REAL ESTATE MARKETING EXPERTS FOR A REASON

Real Living Productions is a one-stop shop for all your hospitality and real estate marketing needs, offering a range of services spanning digital, mobile, social and print.

Branding

Strategy

Lead Gen

Video

Messaging

Design

Web/IDX

CRM

Social

Digital

Real Living Productions has assisted on hundreds of projects and generated billions in revenue for our clients

All because of our award-winning team that’s made up of the best creative minds, marketing strategists and public relations practitioners in the industry.

Peter Dayot managing director
MANAGING DIRECTOR

Peter Dayot

real estate marketing advisor
President of Marketing

Chris Collins

digital copy writer
Media Director

Rich Abernethy

senior art director
SENIOR ART DIRECTOR

Jordan Griffith Callaway

jack delgado senior creative director
Creative Director

Jack DelGado

Creative Director
Creative Director

Emily Forsberg

web developer
Web Developer

David Garrison

creative director
CREATIVE DIRECTOR

Joe Gilman

Senior Web Developer

Travis Goodwin

Karen Mann brand strategist
Branding and Communication Strategist

Karen Mann

project manager
PROJECT MANAGER

Sarah Marchbanks

justin merrell web developer
WEB DEVELOPER

Justin Merrell

Account Manager

Nicole Miller

Account Director

Lauren Newton

Jr. Developer

Ian Paraventi

graphic designer
Graphic Designer

Nell Gray Rasmussen

Senior Writer/Strategist
Senior Writer/Strategist

Charles Richardson

Art Director

Dena Rutter

Web Strategist

Jen Vanderputten

Accounting Manager

Ramon Van Dijk

Technology Solutions Director

Russ Collins

MANAGING DIRECTOR

Peter Dayot

Over the past two decades, Peter has been among a select group of experts in resort real estate marketing.  His strength comes in putting cohesive, industry-specific teams together that have driven success in extremely diverse and complex markets. In 2011, Peter founded Publicus Community, which has been quick to rise to national prominence, specializing in strategic marketing for real estate developments, destinations and the hospitality industry. Peter has worked with hundreds of notable high-profile projects in the US, Latin America, and the Caribbean, helping clients generate billions in sales revenue. Prior to Publicus, Peter served as a Senior Marketing Manager for IMI Worldwide Properties. He sits on a number of advisory boards and is a member of Urban Land Institute (ULI), the American Advertising Federation (AAF), and has directed multiple grant campaigns for non-profit organizations.

EXPERIENCE: Martis Camp, The Idaho Club, Scotch Hall Preserve, Capella Pedregal, Whitetail Club, Deep Water Cay, Tamarack Resort, Thistle Golf Estates, Tahoe Beach Club, Holleman Hills, Paraiso Residences, Snake River Sporting Club, Capella Pedregal, CPYC Cabo and Esperanza Residences

President of Marketing

Chris Collins

Chris brings more than 30 years of senior management experience working domestically and abroad to his role as a Business Development Strategist for Real Living Productions. Leveraging significant leadership and broad industry experience, Chris leads ongoing corporate strategy development, strategic marketing, product marketing and corporate communications functions. Chris’ teams are responsible for generating programs that increase demand for all Real Living Productions services, assessing and targeting key customer segments, and building the company’s brand and customer awareness. Prior to Real Living Productions, Chris was VP or Marketing at IMI Worldwide Properties. Where he and his teams were responsible for the launch and marketing strategies of over 100 real estate projects that resulted to billions in sales across the US, Latin America and the Caribbean.

EXPERIENCE: Martis Camp, Tahoe Beach Club, Summit Sky Ranch, Hacienda, Ocean Delray, Four Seasons Anguilla, Hartness, Falls Tower Camperdown, Bluejack National, Esperanza

Media Director

Rich Abernethy

Rich has a keen eye for content across a variety of mediums and brings a unique perspective to our Real Living Productions team. Prior to joining us he worked in video production at the PGA TOUR for more than a decade, and his invaluable experience as a storyteller serves him well in planning and executing our social media strategy. Rich also contributes to our email marketing and business development efforts as well. Born and raised in North Carolina, he is a graduate of UNC-Chapel Hill and now lives in Raleigh.

EXPERIENCE: Deep Water Cay, Tamarack, The Idaho Club, Tahoe Beach Club, PGA

SENIOR ART DIRECTOR

Jordan Griffith Callaway

Passion is perhaps the best word that describes Jordan, whether it applies to Alabama football or designing award-winning work for clients. Upon earning her degree in Graphic Design she worked with a number of luxury resort real estate clients at IMI Worldwide Properties, a sales and marketing leader in premier real estate destinations. She has an eye for capturing the essence of each property and creating designs that engage the target audience. At Real Living Productions, she oversees the branding and design for a number of our luxury communities and resort destinations.

EXPERIENCE: Blue Ridge Mountain Club, Preserve Communities, French Broad Crossing, Martis Camp, Hartness, Ocean Delray, Del Mar Developers,Tahoe Beach Club, Bluejack National Golf Club.

Creative Director

Jack DelGado

Born and raised in New York, Jack has been helping premier real estate and hospitality brands drive leads that convert to customers for more than two decades. He has a deep understanding of the luxury market and the triggers that drive sales. In addition to starting his own company, Jack has worked at Erwin-Penland and IMI, an international industry leader in luxury real estate and resort marketing. Jack’s strengths lie in bringing to life conceptual design ideas that resonate deeply with specific audiences, across both traditional and digital media. He is particularly adept in creating user-friendly online experiences that engage prospects and convert customers.

EXPERIENCE:  Preserve Communities, Four Seasons Private Residences, Martis Camp, Del Mar Developers, BMW Manufacturing, Verizon, Barbados Luxury Residences, The Idaho Club, The Paraiso Residences, Snake River Sporting Club, Summit Sky Ranch, Fairmont Hotels & Residences, Raffles Resort & Residences, Rosewood Resort & Residences, Hacienda Beach Club & Residences.

Creative Director

Emily Forsberg

Emily is a true brand nurturer. She is an experienced, multidisciplinary designer, specializing in integrative visual approaches that are designed to build brand awareness and spur tangible business growth. She is highly strategic and has an extensive background working with luxury real estate and high-end resort properties—both national and international. Emily gained high-volume agency experience at McKinney Durham and has also partnered with a variety of marketing companies and creative boutiques over the years. She is equally skilled at both print and digital design/production.

EXPERIENCE: Deep Water Cay, The Paraiso Residences, Thistle, The Idaho Club, Marsh Point, Canopy Hall, Cabo Luxury, Costa Elena, Marina Del Palma, Currahee Club, Shaffer’s Mill, Little River, Tamarack, Tahoe Beach Club, Ocean Delray, Estates at Ocean Delray

Web Developer

David Garrison

David is the consummate professional and web developer extraordinaire.  He has 15+ years of experience working in the fields of website design, web development, and graphic design. During that time, he has launched more than 500 websites and finalized over 50 branding campaigns. He has extensive experience working with luxury resorts, high-end real estate communities, technology companies, dentists, attorneys, schools, state parks, local government events, non-profits, worldwide e-commerce stores, and distribution companies. His work was even featured in the HBO Film Mary and Martha starring Hillary Swank.

EXPERIENCE: Four Seasons Private Residences Anguilla, Auberge Resorts, Preserve Communities, Ocean Delray, Hartness, Nanuku Fiji, Callawassie, Bluejack National, Tahoe Beach Club, Tumble Creek, Preserve at Rock Creek, Celadon Community

CREATIVE DIRECTOR

Joe Gilman

Joe brings two decades of experience working with national, regional, and international accounts across a number of industries in both consumer and business-to-business segments. He has worked side-by-side with a variety of sales teams in the hospitality and real estate industries to help drive quality leads and conversions. Gilman is highly strategic. His true passion is creating and implementing both traditional and digital marketing materials that help companies build awareness and attain sustainable growth.

EXPERIENCE: BMW Manufacturing, Far Niente Wines, Seabrook Island Resort, Preserve Communities, Eagles Nest at Banner Elk, Blue Ridge Mountain Club, Quivira Los Cabos, Hartness, Tamarack Resort, Albemarle Plantation.

Senior Web Developer

Travis Goodwin

With over 15 years of experience, Travis has a knack for creating and maintaining websites as well as custom online applications. His focus includes custom websites, CMS and LMS development, MySQL database management, as well as programming and distribution of email blasts.

EXPERIENCE: Suncadia, Tumble Creek, Deep Water Cay, Bay Creek

Branding and Communication Strategist

Karen Mann

Karen took her experience as a big ad agency creative director on national and international brands and turned it into a focus on luxury resorts, outdoor sporting clubs and ranches, conservation and environmental organizations. She and Real Living Productions have partnered on a number of marketing projects related to luxury lodges and the hospitality industry. Karen has promoted US and international destinations – fly-fishing and wing shooting lodges, big-game hunting and dude ranches, group adventures, getaways, and eco tours. Working closely with organizations committed to ecosystem and habitat restoration, environmental conservation and nonprofits, she understands those challenges. She loves to work with clients whose business interests dovetail with her own passions, allowing work that mixes business with pleasure.

EXPERIENCE: The High Lonesome Ranch, Deep Water Cay, Cherokee Park Ranch, The Boone & Crockett Club, Coral Beach and Tennis Club, Discover Ranches, Inspiration Hill, Premier Club Management Services, Sweet Waters Adventure, Water Sage, Bonefish Tarpon Trust, Buffalo Bayou Partnership, Laughlin Homes & Restoration, Western Landowners Alliance, Citizens Environmental Coalition

PROJECT MANAGER

Sarah Marchbanks

Sarah is fundamental to the day-to-day operations at Real Living Productions. She manages and coordinates schedules and makes sure all deadlines are met on time. Essentially, she keeps everyone on track. From a logistical standpoint, she ensures that the creative and account teams work in harmony to meet and exceed the expectations of clients—often in a very fast-paced environment. She has more than a decade of experience in the advertising and marketing industries across multiple disciplines–both traditional and digital—as well as proven expertise in Project Management, Account Management, and Digital Systems Management.

EXPERIENCE: Four Seasons Anguilla, Preserve Communities, Tamarack Resort, Unna Resorts, Hartness, Quivira Los Cabos, Verizon Wireless, and Denny’s National Restaurant Chain

WEB DEVELOPER

Justin Merrell

Justin can take something as complex and involved as web development and make it seem easy. Of course it’s not, but he has a unique gift for communicating clearly with clients so that they clearly understand the dynamics of the process and the end result. He creates user-friendly and mobile-friendly web designs that effectively showcase our clients’ offering with targeted audience segments. He is relationship-oriented and works well with clients in a wide cross-section of industries to create optimized online experiences.

EXPERIENCE: Frederica Estates, The Reserve at Sea Island, The Cape on Kiawah, Monarch Realty Co, Banyan Cay, Jack’s Bay Club, Four Seasons Private Residences Anguilla, Tahoe Beach Club, Tamarack Realty, Ocean Delray Beach, Barbados Luxury Residences, Old Lighthouse Club, Quivira Los Cabos, Espiritu at Palmilla, IMI Living Worldwide.

Account Manager

Nicole Miller

Nicole is a proud Michigan State University graduate. She is a born organizer and people person. She has been working with large, multi-million dollar accounts for two decades, across a variety of industries, including: resort, real estate, automotive, military and government. She is an ideal liaison between the client and marketing team, expediting the workflow of large campaigns that combine both traditional and digital marketing initiatives. She has a wealth of knowledge in senior-level account management, as well as hands-on experience overseeing photo/video production shoots and events.

EXPERIENCE: Red Ledges, The Reserve at Sea Island, Frederica Estates, Panther National, Bay Creek, Monarch Realty Co, General Motors, United States Navy and United States Postal Service.

Account Director

Lauren Newton

Lauren Newton is a graduate of the University of South Carolina and has been making her way in the world of luxury real estate marketing since 2006. She began her career at The Reserve at Lake Keowee in South Carolina and spent nearly a decade there “cutting her teeth” and learning nearly every aspect of master-planned community development, private club operations, real estate sales and marketing. From there she has had the privilege of working with many other top-tier private communities and resorts, applying her knowledge, experiences, and creativity across the United States and internationally by working with resort and real estate clients in the Caribbean and Latin America.

Self-proclaimed jack-of-all-trades (and master of getting it done!), Lauren’s multifaceted skillset includes marketing strategy, creative direction, project management, media buying, copywriting, and graphic design. Her versatility is complemented by a can-do attitude, resourceful nature, and eye for detail, bringing a wholistic view to each job and an intimate understanding of each client’s needs.

EXPERIENCE: Four Seasons Caye Chapel, Belize; El Mangroove Autograph Collection Resort & Residences, Costa Rica; Rosewood Puerto Papagayo, Costa Rica; Four Seasons Resort and Residence, Anguilla; The Reserve at Lake Keowee, South Carolina; The Cliffs Communities, North and South Carolina; Blue Ridge Mountain Club, North Carolina; NAI Earle Furman Commercial Real Estate, South Carolina.

Jr. Developer

Ian Paraventi

Ian has loved computers since he was a kid, so he decided to make a career out of his love. A recent bachelor’s degree recipient, he has developed user-friendly and fast websites for clients. Ian is always ready to tackle new problems and learn to help improve his development skills.

Graphic Designer

Nell Gray Rasmussen

Nell Gray is an impressive visualizer. Her creative skill set and enthusiasm for client relations is depicted through expressive graphic design work and brand story telling. Nell Gray is a recent graduate of Texas Christian University, where she double majored in Graphic Design and Fashion Merchandising. It is there she gained immeasurable experience and cultivated her aptitude for graphic art. Nell Gray finds passion in communicating effectively with clients and producing innovative visuals to enhance every brand’s vision. Her strengths lie in traditional and digital media platforms, as well as animation design.

EXPERIENCE:Mulberry & King, Paisley & Paper, Tahoe Beach Club, Publicus Community, Real Living Productions

Senior Writer/Strategist

Charles Richardson

With a Master’s Degree in English and passion for language, Charles is a natural storyteller—and a true left-brain, right-brain thinker: analytical, strategic, and research-oriented on the one hand, and creative and conceptual on the other. Well-versed in both traditional and digital disciplines, he’s worked with a number of national and international brands to engage prospects and customers at each stage of the sales funnel. Charles has more than two decades of experience working with several national agencies, including IMI: a sales and marketing leader in premier real estate destinations across the world.

EXPERIENCE: Pinehurst Resort, Preserve Communities, Eagles Nest at Banner Elk, Martis Camp, Hacienda Beach Club & Residences, Tahoe Beach Club, Bluejack National, BMW Manufacturing, South Carolina Tourism, Blue Ridge Mountain Club, Fairmont Hotels & Residences, Raffles Resort & Residences, Michelin North America, Piaggio Avanti Aircraft

Art Director

Dena Rutter

Dena delivers top-notch graphic design that is timeless and truly creative. Having studied graphic design at The Ohio State University and in Berlin, her typography and layout skills are unmatched. She has over ten years experience in the field building up and refining brands to have maximum impact. Whether it’s a booklet or a website, she loves taking a complex story and visually telling it in a way that is not only stunning, but approachable.

EXPERIENCE: Jack’s Bay Club, 
Suncadia
Tumble Creek, Ashecroft, The Broadway, Lonesome Valley,
Green Mountain Farm

Web Strategist

Jen Vanderputten

Jen has been developing complex software products for over 25 years. In that time, she has worked in many areas including website development, website applications, eDiscovery, and datacenter disaster recovery solutions. For the past four years, she has focused her technological expertise on marketing for luxury real estate and resorts.

EXPERIENCE: Tahoe Beach Club, Trillium Interior Design, French Broad Crossing, Tamarack Resort, Smart Cottage Home, Cherokee Park Ranch, CPCY Cabo, Thistle Golf Estates, Deep Water Cay, Inspiration Hill, Cabo Luxury, The Paraiso Residences, The Idaho Club, EMC eDiscovery, VmWare VSI, VmWare SRM, Navy CANES, EMC FLR Toolkit, VisaDev

Accounting Manager

Ramon Van Dijk

Ramon received his education in the Netherlands and his career started with the Royal Dutch Navy before moving to California while working for Apple Computer. After living there for 10 years, he moved to North Carolina. Having close to 35 years of experience in business operations and finance, he has been focusing on small business accounting for the past 15+ years.

Technology Solutions Director

Russ Collins

Russ has over a decade of experience managing and directing database and technology applications for highly regarded companies in the luxury resort real estate industry. Russ is currently focused on training, deployment, and management of customer relationship management systems for the RLP family. He is dedicated to cutting-edge technical solutions with extensive knowledge of data management, coding languages and streamlining business processes. Additionally, Russ has contributed to sales, marketing and administration across many states and countries on behalf of his employers.

Russ received his Bachelor’s degree in Political Science from Clemson University and furthered his education with post-graduate work focusing in Data Analytics with the University of North Carolina Kegler – Flagler School of Business.
He currently resides in Los Cabos, Mexico with his Wife Paulina and their two dogs, Dexter and Bono.

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Choosing Real Living Productions means you are working with an agency that is solely focused on resorts, destination marketing organizations and real estate communities.

As a result, your team gets an agency that is fully dedicated and has a reputation for developing memorable brand campaigns and successful marketing lead generation strategies.

We understand the metrics, we understand the buyer behaviors and we create the next trends.

Let’s Get Started

To learn more about how Real Living Productions can improve your sales, just click below.

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Client:

Cabo Luxury | Cabo San Lucas

Project:

Website

Description:

Real Living Productions took Cabo Luxury’s iconic sea horse in a new direction a brand refresh, and a user friendly website. These clean, classic designs raise the bar in defining the luxury rental and concierge provider’s brand.

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Client:

Three Bridges | Salem, Utah

Project:

Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. Real Living Productions colorized floorplans and a created a realistic rendering for Three Bridges, to help prospective clients visual the residential offerings.

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Client:

Estates at Banyan Cay | Palm Beach, Florida

Project:

Video Renderings

Description:

The Estates at Banyan Cay utilized fly through renderings to drive sales in the early stages of development, allowing prospective buyers to preview 5 different floor plans before construction had even started. These renderings are Incredibly detailed and customized, from the color schemes to the appliances, and a great tool for bringing a new project to life.

Client:

Monarch Realty | Raleigh, North Carolina

Project:

Digital and Print Brochure

Description:

A collection of print and digital brochures were created for the client to use as sales tools. The information was clearly presented and allowed our client to showcase their expertise in the local market.

Client:

Hartness | Greenville, South Carolina

Project:

Digital Newsletter

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

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Client:

Four Seasons Anguilla

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

Frederica Estates | Sea Island, Georgia

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

The Reserve at Sea Island | Sea Island, Georgia

Project:

Gift Box

Description:

With great marketing, comes great gift sets. This is envisioned as a gift for the most select of clients. A bespoke, matching bowtie and earring set from Brackish that carries on the client’s colors and brand.

Client:

Tropicalia | Dominican Republic

Project:

Leather Book

Description:

These hand-sewn leather books with large landscape format Tyvek pages make for a stunning sales presentation tool. Both durable and luxurious, the leather books make an impactful first impression during property tours.

Client:

Trailhead Condos at Suncadia | Cle Elum, WA

Project:

Condo Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. These interior renderings created for our client show how the interior of their residences will appear when complete. Renderings are especially beneficial for our clients pre-development.

Client:

Red Ledges | Heber City, UT

Project:

Brand Video

Description:

This short brand video was created for the client to use as a YouTube commercial. The video matched the messaging and branding that was used on the print advertising campaign.

Client:

Quivira | Los Cabos, Mexico

Project:

Video

Description:

This video encapsulates the beautiful scenery, culture and history of Quivara. The stunning aerial video paired with John Sather's description of the area, and the vision behind the architecture, allowed our team to share a meaningful story with prospective buyers.

Client:

Utah Company

Project:

Commercial Rendering

Description:

These conceptual renderings are for a project in Utah that has yet to begin construction. They are a vital part of our comprehensive plan to support their sales team and engage potential prospects during the reservation and pre-sale process.

Client:

Hartness | Greenville, SC

Project:

Email Campaigns

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

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Client:

Tamarack | Donnelly, ID

Project:

Lead Generation Landing Page

Description:

Real Living Productions specializes in online marketing campaigns that include ads, lead generation landing pages and nurture campaigns that get results with high precision. We are experts in identifying qualified audiences, encouraging them to request information and nurturing the lead to purchase.

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Client:

St Regis Los Cabos

Project:

Website

Description:

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Client:

Falls Tower Camperdown | Greenville, SC

Project:

Website

Description:

Overlooking the iconic Reedy River waterfalls in vibrant downtown Greenville, SC — Falls Tower Camperdown is among one of the newest residential offerings in the city. Real Living Productions, in collaboration with the sales and development team, helped propel this project to total sellout at they highest “price-per-square-foot” in the history of the city’s downtown.

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Client:

Atara Desert Color | St. George, UT

Project:

Website

Description:

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Client:

St Regis Residences Los Cabos, Mexico

Project:

TriFold Insert

Description:

A cornerstone in branded resort residences, St. Regis is known far and wide. Real Living Productions partnered with the development and sales team to create an aggressive lead generation campaign that included a series of thoughtful printed inserts. These collateral pieces were placed in Wall Street Journal newspapers throughout the western United States as an opportunity to introduce a key target audience to the property.

Client:

Red Ledges | Heber City, UT

Project:

Branding Refresh

Description:

When defining a brand, Real Living Productions asks — “what makes that place special? In the case of Red Ledges it was the developer’s familial ties to the land, the one-of-a-kind service that the community pours into the guest experiences and their commitment to a generational appeal for owners and their families. Real Living Productions captured these key cornerstones with the tagline; “The Land, The Luxury, The Legacy.”

Client:

Espritu at Palmilla | Los Cabos, Mexico

Project:

Print Ad

Description:

Espritu has seen a significant uptick in website traffic stemming from this print ad campaign. Each ad can be easily customizable for each target market, making it a versatile component of their marketing plan.

Client:

Old Lighthouse Club | Los Cabos, Mexico

Project:

Print and Digital Brochure

Description:

Real Living Productions told the story of Old Lighthouse Club through the eyes of the iconic architect John Sather (Swayback Partners). Sather’s professed love for the land is easily apparent as he narrates the vision for the property over our team’s stunning aerial videography. Old Lighthouse Club is a special place in Los Cabos and this video proves that