The first six months presented unexpected challenges to the real estate market, and the economy in general, like never before. But thankfully, industry experts see brighter days ahead. The much-anticipated Mid-Year Survey by RCLCO, a trusted industry prognosticator, points to an imminent resurgence. A few highlights from the report include:

  • Industry leaders see the severe declines as being behind us with a positive outlook in the second half of 2020.
  • Most believe that the active adult and for-sale residential sectors have already hit bottom and are on the way back up.
  • The largest number of respondents believe that recovery will begin within a year in the hospitality market.

There is particularly good news in the luxury market, according to a recent article in Forbes Magazine by realtor.com (June 27, 2020). Javier Vivas, realtor.com’s Director of Research, sees a positive upswing on the horizon: “I was surprised when I saw the data telling us luxury buyers are back in full force. People have less confidence right now in the stock market. Luxury buyers are seeing value in buying a second home as an investment and a getaway.”

The Forbes article goes on to point out that as recently as May, the luxury sector led the housing market in median price growth—up 1.6% from May a year ago. As much of the country was under a Coronavirus lockdown, individuals and families began searching for luxury homes: “online searching for million-dollar-plus homes was 7.3% higher than last May.”

As Peter Dayot, Managing Director of the real estate and hospitality marketing firm, Publicus Community observes: “We have been carefully tracking and monitoring the analytics and searches in the real estate market—particularly the luxury market. And there has definitely been a strong up-tick in the number of searches for the higher end, gated properties and communities.”

So why the upswing in the luxury market? Experts believe that because of the uncertainty of Covid-19, along with burgeoning civil tensions within major U.S. cities, many buyers are being drawn to the security and safety that a private, master-planned community affords. Dayot is quick to point out that this all makes perfect sense. “When you look at the surge of Covid-19 in various cities, as well as the political unrest in a few major metro areas, families are craving safety and security. And no place provides that quite like a private community. Families can ‘isolate,’ within a master-planned community that offers much less risk than heavily populated cities.”

With buyers now looking more than ever for the piece-of-mind that private communities offer, the time is now, for developers, builders and the hospitality industry, in general, to start marketing to these dialed-in segments. Homebuyers are starving for new information and living alternatives that can safeguard their day-to-day lives. People are actively seeking a living experience that grants their family the things that matter most: privacy, security, stability, and ultimately, quality of life. This is a message begging to be heard.

Client:

Cabo Luxury | Cabo San Lucas

Project:

Website

Description:

Real Living Productions took Cabo Luxury’s iconic sea horse in a new direction a brand refresh, and a user friendly website. These clean, classic designs raise the bar in defining the luxury rental and concierge provider’s brand.

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Client:

Three Bridges | Salem, Utah

Project:

Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. Real Living Productions colorized floorplans and a created a realistic rendering for Three Bridges, to help prospective clients visual the residential offerings.

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Client:

Estates at Banyan Cay | Palm Beach, Florida

Project:

Video Renderings

Description:

The Estates at Banyan Cay utilized fly through renderings to drive sales in the early stages of development, allowing prospective buyers to preview 5 different floor plans before construction had even started. These renderings are Incredibly detailed and customized, from the color schemes to the appliances, and a great tool for bringing a new project to life.

Client:

Monarch Realty | Raleigh, North Carolina

Project:

Digital and Print Brochure

Description:

A collection of print and digital brochures were created for the client to use as sales tools. The information was clearly presented and allowed our client to showcase their expertise in the local market.

Client:

Hartness | Greenville, South Carolina

Project:

Digital Newsletter

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

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Client:

Four Seasons Anguilla

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

Frederica Estates | Sea Island, Georgia

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

The Reserve at Sea Island | Sea Island, Georgia

Project:

Gift Box

Description:

With great marketing, comes great gift sets. This is envisioned as a gift for the most select of clients. A bespoke, matching bowtie and earring set from Brackish that carries on the client’s colors and brand.

Client:

Tropicalia | Dominican Republic

Project:

Leather Book

Description:

These hand-sewn leather books with large landscape format Tyvek pages make for a stunning sales presentation tool. Both durable and luxurious, the leather books make an impactful first impression during property tours.

Client:

Trailhead Condos at Suncadia | Cle Elum, WA

Project:

Condo Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. These interior renderings created for our client show how the interior of their residences will appear when complete. Renderings are especially beneficial for our clients pre-development.

Client:

Red Ledges | Heber City, UT

Project:

Brand Video

Description:

This short brand video was created for the client to use as a YouTube commercial. The video matched the messaging and branding that was used on the print advertising campaign.

Client:

Quivira | Los Cabos, Mexico

Project:

Video

Description:

This video encapsulates the beautiful scenery, culture and history of Quivara. The stunning aerial video paired with John Sather's description of the area, and the vision behind the architecture, allowed our team to share a meaningful story with prospective buyers.

Client:

Utah Company

Project:

Commercial Rendering

Description:

These conceptual renderings are for a project in Utah that has yet to begin construction. They are a vital part of our comprehensive plan to support their sales team and engage potential prospects during the reservation and pre-sale process.

Client:

Hartness | Greenville, SC

Project:

Email Campaigns

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

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Client:

Tamarack | Donnelly, ID

Project:

Lead Generation Landing Page

Description:

Real Living Productions specializes in online marketing campaigns that include ads, lead generation landing pages and nurture campaigns that get results with high precision. We are experts in identifying qualified audiences, encouraging them to request information and nurturing the lead to purchase.

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Client:

St Regis Los Cabos

Project:

Website

Description:

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Client:

Falls Tower Camperdown | Greenville, SC

Project:

Website

Description:

Overlooking the iconic Reedy River waterfalls in vibrant downtown Greenville, SC — Falls Tower Camperdown is among one of the newest residential offerings in the city. Real Living Productions, in collaboration with the sales and development team, helped propel this project to total sellout at they highest “price-per-square-foot” in the history of the city’s downtown.

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