Acclaimed marketing firm Real Living Productions announces the appointment of Jenifer Boyd Harmon as Executive Vice President of Marketing and Sales. In this position, Harmon will lead the company’s marketing operations, client relationships, strategies, and internal processes.
Harmon brings nearly three decades of proven success in integrated marketing, advertising, business development and franchising for high-profile brands across retail, hospitality, and state economic development channels. Most recently, she served as Chief Marketing Officer for Ruby Tuesday where she led marketing, brand strategy, promotion, guest relation outreach, off-premise programs, and integrated media.
“Jenifer is a growth-oriented leader and will be able to strengthen internal strategies operationally while ensuring we are delivering on our promise to our clients and our team,” said Peter Dayot, Managing Director of Real Living Productions. “Her company and agency-side experiences make her a great partner for me, and an invaluable addition to the team as we continue to innovate and grow this highly specialized agency.”
“Destination marketing is built into the DNA of Real Living Productions,” said Harmon, whose immediate focus is on streamlining the company’s processes and systems to be more efficient, organized, and profitable. “Whether it is identifying the right target and the right location for a luxury second home or moving rental weeks for international resorts, Real Living Productions knows how to capture the audience, move them emotionally, and influence the decision. I look forward to helping this extremely successful agency get to the next level.”
About Real Living Productions:
Real Living Productions provides the marketing and lead generation strategies for private clubs, luxury communities, developers, builders, sales teams, hotels and hospitality affiliates across the United States, Caribbean, and Latin America. In 2021, Real Living Productions was responsible for generating approximately $1.5 billion collectively in client revenues.
Currently, Real Living Productions has a role in the marketing operations for over 40 real estate developments and hospitality affiliates, worldwide. Their client roster includes; Four Seasons Private Residences in Anguilla, The Reserve at Sea Island (GA), Estates of Banyan Cay (FL),Suncadia (WA), Tamarack Resort and The Idaho Club (ID), and the St. Regis Private Residences in Cabo San Lucas and Cap Cana, among others.