The last six months have witnessed unprecedented change. Challenges and unforeseen realities have turned the world upside down. That includes the marketing world.

As a result, the mindset of your customers has shifted. Their priorities, concerns, goals, and objectives for the future have changed, as well. Your prospects and customers from just a few months back are not going to respond to or be engaged by the same marketing initiatives as before. The playing field has forever changed. To be successful in 2021 and beyond, businesses need to adapt.

Here are three best marketing practices for 2021:

1.) Reassure Your Customer

It’s all about trust and transparency. Don’t avoid, downplay, or hide from the realities that Covid-19 and challenges within the economy have created. Your customers are savvy. They want to be heard. They want to know you understand them—their dreams and fears—and that you have solutions that take into account the variables presented by the pandemic and economic uncertainty.

2.) Don’t Pause Your Marketing

Now more than ever it is critical that you stay in front of prospects and customers with positive messages. The worst thing a company or brand can do now is go dark. They need regular communication across multiple platforms. Speak to them where they live socially and digitally. They need to see that you have adapted to the new playing field and that you have implemented practices that make them feel safe and confident.

3.) Make Your Marketing Nimble

The practice of setting a year-long marketing strategy and then forgetting about it is obsolete. Companies must be attuned and reactive in order to address the shifting sands of the market. Because of outside forces, what is important to prospects today may change radically tomorrow. You must have your finger on the pulse in order to engage them with ongoing relevant messages.

Client:

Cabo Luxury | Cabo San Lucas

Project:

Website

Description:

Real Living Productions took Cabo Luxury’s iconic sea horse in a new direction a brand refresh, and a user friendly website. These clean, classic designs raise the bar in defining the luxury rental and concierge provider’s brand.

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Client:

Three Bridges | Salem, Utah

Project:

Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. Real Living Productions colorized floorplans and a created a realistic rendering for Three Bridges, to help prospective clients visual the residential offerings.

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Client:

Estates at Banyan Cay | Palm Beach, Florida

Project:

Video Renderings

Description:

The Estates at Banyan Cay utilized fly through renderings to drive sales in the early stages of development, allowing prospective buyers to preview 5 different floor plans before construction had even started. These renderings are Incredibly detailed and customized, from the color schemes to the appliances, and a great tool for bringing a new project to life.

Client:

Monarch Realty | Raleigh, North Carolina

Project:

Digital and Print Brochure

Description:

A collection of print and digital brochures were created for the client to use as sales tools. The information was clearly presented and allowed our client to showcase their expertise in the local market.

Client:

Hartness | Greenville, South Carolina

Project:

Digital Newsletter

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

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Client:

Four Seasons Anguilla

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

Frederica Estates | Sea Island, Georgia

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

The Reserve at Sea Island | Sea Island, Georgia

Project:

Gift Box

Description:

With great marketing, comes great gift sets. This is envisioned as a gift for the most select of clients. A bespoke, matching bowtie and earring set from Brackish that carries on the client’s colors and brand.

Client:

Tropicalia | Dominican Republic

Project:

Leather Book

Description:

These hand-sewn leather books with large landscape format Tyvek pages make for a stunning sales presentation tool. Both durable and luxurious, the leather books make an impactful first impression during property tours.

Client:

Trailhead Condos at Suncadia | Cle Elum, WA

Project:

Condo Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. These interior renderings created for our client show how the interior of their residences will appear when complete. Renderings are especially beneficial for our clients pre-development.

Client:

Red Ledges | Heber City, UT

Project:

Brand Video

Description:

This short brand video was created for the client to use as a YouTube commercial. The video matched the messaging and branding that was used on the print advertising campaign.

Client:

Quivira | Los Cabos, Mexico

Project:

Video

Description:

This video encapsulates the beautiful scenery, culture and history of Quivara. The stunning aerial video paired with John Sather's description of the area, and the vision behind the architecture, allowed our team to share a meaningful story with prospective buyers.

Client:

Utah Company

Project:

Commercial Rendering

Description:

These conceptual renderings are for a project in Utah that has yet to begin construction. They are a vital part of our comprehensive plan to support their sales team and engage potential prospects during the reservation and pre-sale process.

Client:

Hartness | Greenville, SC

Project:

Email Campaigns

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

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Client:

Tamarack | Donnelly, ID

Project:

Lead Generation Landing Page

Description:

Real Living Productions specializes in online marketing campaigns that include ads, lead generation landing pages and nurture campaigns that get results with high precision. We are experts in identifying qualified audiences, encouraging them to request information and nurturing the lead to purchase.

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Client:

St Regis Los Cabos

Project:

Website

Description:

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Client:

Falls Tower Camperdown | Greenville, SC

Project:

Website

Description:

Overlooking the iconic Reedy River waterfalls in vibrant downtown Greenville, SC — Falls Tower Camperdown is among one of the newest residential offerings in the city. Real Living Productions, in collaboration with the sales and development team, helped propel this project to total sellout at they highest “price-per-square-foot” in the history of the city’s downtown.

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Client:

Atara Desert Color | St. George, UT

Project:

Website

Description:

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