2020 brought unprecedented change to the resort and real estate industry. The mindset of your customers has shifted.

Rather than waiting, many have a renewed sense of urgency to act now. To be successful in 2021 and beyond, resorts and residential marketing campaigns need to greet and engage customers where they live — in the now.

2020 saw major change in consumer behavior. To be successful in 2021, brands must adapt. Here are three key marketing practices for 2021.

1.) Virtual Events & Experiences

Social distancing has shifted many social activities online. Consumers still want to “get their fix,” they simply have gravitated to online experiences. This includes everything from live wine tastings to family gatherings to book clubs to virtual property tours. Find a way for your business to engage customers online in real time.

2.) Augmented Reality (AR)

It’s the next best thing to being there. AR is the ability to add digitally enhanced images/content to a live camera feed to make it appear as if the new content is “real,” and a part of the environment to which it has been overlaid. It has opened up a whole new way for real estate communities and resorts to engage and influence customers.

3.) Social Media Purchases

Social channels are not merely online communities for discovery, inquiry, and conversation. They are increasingly becoming channels for purchases and transactions. Consumers can now discover and purchase all at once. This means social media is becoming a more streamlined point of purchase mechanism than traditional websites or brick-and-mortar store fronts. For resorts and residences, this also means more opportunities to engage with potential prospects.

Client:

Tahoe Beach Club

Project:

Gift Box

Description:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam imperdiet pharetra orci, eget sollicitudin nisl facilisis eu. Morbi consequat, eros ac blandit blandit, eros velit eleifend odio, eget ultricies nisl nibh eu justo. Ut a lorem velit. In hac habitasse platea dictumst.

Client:

Tropi Calia | Dominican Republic

Project:

Leather Book

Description:

This high-quality leather book was created for Tropicalia to show the luxury that the resort offered. It made the resort stand out against their competitors, and made prospective clients feel special

Client:

Trailhead Condos at Suncadia | Cle Elum, WA

Project:

Condo Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. These interior renderings created for our client show how the interior of their residences will appear when complete. Renderings are especially beneficial for our clients pre-development.

Client:

Red Ledges | Heber City, UT

Project:

Brand Video

Description:

This short brand video was created for the client to use as a YouTube commercial. The video matched the messaging and branding that was used on the print advertising campaign.

Client:

Quivira | Los Cabos, Mexico

Project:

Video

Description:

This video encapsulates the beautiful scenery, culture and history of Quivara. The stunning aerial video paired with John Sather's description of the area, and the vision behind the architecture, allowed our team to share a meaningful story with prospective buyers.

Client:

Provo

Project:

Commercial Rendering

Description:

Aenean sit amet erat quam. Duis bibendum massa ac sollicitudin rutrum. Integer sollicitudin purus eget quam blandit, sed ultrices magna consequat. Nam in auctor massa, in efficitur ante. Praesent scelerisque faucibus tellus, ut convallis libero ultricies a. Morbi ac volutpat mauris. Nullam tempor tellus ac tempor bibendum.

Client:

Hartness | Greenville, SC

Project:

Email Campaigns

Description:

Quisque bibendum arcu est, in venenatis velit porta quis. Aenean dapibus blandit mauris tristique vehicula. Suspendisse posuere imperdiet eleifend. Aenean blandit, tortor et laoreet vehicula, tellus felis efficitur arcu.