How is this possible? In a time of pandemic and economic uncertainty, how would searches for luxury homes go up? The answer is simple: people want to live where it is safe and private. A growing number of these million-dollar-plus searches are for private, master-planned communities, which offer security, seclusion, and safety.

This trend is particularly evident in large urban centers that have a tendency toward pandemic risk, or civil unrest. There’s even a name for it: Hipsturbia. Hipsturbia refers to the growing exodus of families from large cities to quieter, more secluded homes in the suburbs or country. The appeal of many master-planned, private communities is that increasingly they are modeled after traditional neighborhood developments (TND), which are largely self-contained environments which give homeowners access to food, shelter, shopping, fitness, and general well-being.

“We are seeing families and individuals placing a premium on safety and well-being. Instead of waiting for retirement, or for the kids to leave the home, families are seeking the security and privacy of master-planned communities now rather than waiting. Their driving impetus is health and well-being during an uncertain time,” said Peter Dayot, Managing Director of Real Living Productions and Publicus Community.

Client:

Tahoe Beach Club

Project:

Gift Box

Description:

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Client:

Tropi Calia | Dominican Republic

Project:

Leather Book

Description:

This high-quality leather book was created for Tropicalia to show the luxury that the resort offered. It made the resort stand out against their competitors, and made prospective clients feel special

Client:

Trailhead Condos at Suncadia | Cle Elum, WA

Project:

Condo Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. These interior renderings created for our client show how the interior of their residences will appear when complete. Renderings are especially beneficial for our clients pre-development.

Client:

Red Ledges | Heber City, UT

Project:

Brand Video

Description:

This short brand video was created for the client to use as a YouTube commercial. The video matched the messaging and branding that was used on the print advertising campaign.

Client:

Quivira | Los Cabos, Mexico

Project:

Video

Description:

This video encapsulates the beautiful scenery, culture and history of Quivara. The stunning aerial video paired with John Sather's description of the area, and the vision behind the architecture, allowed our team to share a meaningful story with prospective buyers.

Client:

Provo

Project:

Commercial Rendering

Description:

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Client:

Hartness | Greenville, SC

Project:

Email Campaigns

Description:

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