It is no secret that consumer and buyer behavior has shifted—especially in the affluent market. Here are three key critical factors that will shape the luxury real estate market in the coming year.
As the COVID-19 outbreak continues, home buyers continue to seek ways to stay socially distant as they shop for and buy homes.
2020 brought unprecedented change to the resort and real estate industry. The mindset of your customers has shifted. Rather than waiting, many have a renewed sense of urgency to act now. To be successful in 2021 and beyond, resorts and residential marketing campaigns need to greet and engage customers where they live — in the now.
It’s 7:00 a.m. Sunday morning. You wake up, fix coffee, and check your iPhone for emails and messages. BOOM…In a flash, you are transported to bright azure skies and the serenade of gently lapping turquoise waves. You find yourself staring at an oceanfront residence onto the most gorgeous ribbon of beach you’ve ever seen and it’s time for a tour.
A Raleigh real estate marketing firm has doubled its reach in the industry by acquiring and rebranding a South Carolina competitor. Earlier this year, Raleigh-based Publicus Community acquired high-end hospitality and real estate marketing firm Real Living Productions. The deal closed in the spring, but the company held off on a formal announcement as it built up branding for Real Living Productions.
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