Real Living Productions is excited to announce our partnership with Atara Desert Color, a new Marriott Autograph Collection Residences project located in St. George, Utah. The campaign is a collaboration among Real Living Productions, AMS Hospitality, Marriott, and Waypoint Resort Real Estate Sales.
Real Living Productions was invited to create a strategic marketing campaign that met the development team’s expectations of luxury worthy of their brand name and the sales team’s needs for lead generation and nurturing purposes.
Real Living Productions began by designing and developing an interactive website that highlights the property’s location and amenities.
Perhaps the most unique aspect of this site is the Residential Selection Map — which allows users to explore the different buildings and floor plans. – AtaraDesertColorResidences.com.
The website includes an advanced landing page optimized for lead generation through digital advertising efforts. Prospects are presented with multiple opportunities to share their information — and in return,n they will receive the community’s digital brochure.
Real Living Productions has seen great effectiveness in generating qualified leads by catering to online prospects’ desire for more relevant information. The prospects are then added to Atara’s CRM and contacted regularly with updates about progress at the property.
Real Living Productions believes that it is important to include components throughout the marketing campaign that engage the user and nurture their interest in the project.
This includes the use of stunning high-quality videos, photography, and ultra-realistic renderings. Real Living Productions’ award-winning videographers and rendering animators continue to create impactful fly-throughs that showcase the property and the interiors of the residences.
As a full-service real estate marketing agency, Real Living Productions offers everything from lead-generating landing pages and custom CRMs that sync with IDX/MLS feeds to fly-through rendering videos, digital maps and floor plans—bringing your project to market with the right tools and expertise. Contact us today to learn more.