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Jan 2021 26

Real Estate Marketing Trends for 2021

Industry | 2 min read

2020 brought unprecedented change to the resort and real estate industry. The mindset of your customers has shifted. Rather than waiting, many have a renewed sense of urgency to act now. To be successful in 2021 and beyond, resorts and residential marketing campaigns need to greet and engage customers where they live — in the now.

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real estate marketing trend knowledge
Dec 2020 8

Augmented Reality: A Virtual Gamechanger for the Real Estate Industry

Industry | 4 min read

It’s 7:00 a.m. Sunday morning. You wake up, fix coffee, and check your iPhone for emails and messages. BOOM…In a flash, you are transported to bright azure skies and the serenade of gently lapping turquoise waves. You find yourself staring at an oceanfront residence onto the most gorgeous ribbon of beach you’ve ever seen and it’s time for a tour.

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augmented reality for real estate marketing
Dec 2020 7

Raleigh Real Estate Marketing Firm Expands Reach By Acquiring Competitor

Agency News | 3 min read

A Raleigh real estate marketing firm has doubled its reach in the industry by acquiring and rebranding a South Carolina competitor. Earlier this year, Raleigh-based Publicus Community acquired high-end hospitality and real estate marketing firm Real Living Productions. The deal closed in the spring, but the company held off on a formal announcement as it built up branding for Real Living Productions.

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Client:

Tahoe Beach Club

Project:

Gift Box

Description:

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Client:

Tropi Calia | Dominican Republic

Project:

Leather Book

Description:

This high-quality leather book was created for Tropicalia to show the luxury that the resort offered. It made the resort stand out against their competitors, and made prospective clients feel special

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Client:

Trailhead Condos at Suncadia | Cle Elum, WA

Project:

Condo Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. These interior renderings created for our client show how the interior of their residences will appear when complete. Renderings are especially beneficial for our clients pre-development.

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Client:

Red Ledges | Heber City, UT

Project:

Brand Video

Description:

This short brand video was created for the client to use as a YouTube commercial. The video matched the messaging and branding that was used on the print advertising campaign.

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Client:

Quivira | Los Cabos, Mexico

Project:

Video

Description:

This video encapsulates the beautiful scenery, culture and history of Quivara. The stunning aerial video paired with John Sather's description of the area, and the vision behind the architecture, allowed our team to share a meaningful story with prospective buyers.

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Client:

Provo

Project:

Commercial Rendering

Description:

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Client:

Hartness | Greenville, SC

Project:

Email Campaigns

Description:

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Client:

Tamarack | Donnelly, ID

Project:

Website

Description:

Our online marketing ads, lead generation landing pages and nurture campaigns get results with high accuracy. We are experts in identifying qualified audiences, encouraging them to request information and nurturing the lead to purchase. We understand the strategies to convert viewers into prospects and then to buyers.

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Client:

St Regis Los Cabos

Project:

Website

Description:

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Client:

Falls Tower Camperdown | Greenville, SC

Project:

Website

Description:

We thoughtfully developed a brand look and messaging that would speak to the needs and desires of target audiences attracted to the idea of an urban living experience in downtown Greenville. We created the website in addition to multiple integrated materials to reach a cross-section of local/regional prospects.

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Client:

Atara Desert Color | St. George, UT

Project:

Website

Description:

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Client:

St Regis Los Cabos, Mexico

Project:

TriFold Insert

Description:

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Client:

Red Ledges | Heber City, UT

Project:

Print Ad

Description:

Red Ledges has seen a significant uptick in website traffic stemming from this print ad campaign. Each ad also includes a unique QR Code and can easily be customized based on the season or updated to include new featured properties, making it a versatile component of their marketing plan.

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Client:

Espritu at Palmilla | Los Cabos, Mexico

Project:

Print Ad

Description:

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Client:

Quivira | Los Cabos, Mexico

Project:

Print and Digital Brochure

Description:

This Quivira Lookbook was developed for a release of undeveloped property. Real Living Productions has significant experience working with projects in pre-development phases and beyond.

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Client:

Salato | Pompano Beach, Florida

Project:

Brand Guide

Description:

The Salato resort can be perfectly encapsulated by four words: ocean, hospitality, elegance, and exclusivity. The branding rules and narrative components for Salato were shaped by their unique amenities, stunning environment, and inviting ambiance. These branding elements were consistently incorporated across all promotional strategies for the client.

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Client:

The Reserve at Sea Island | Sea Island, Georgia

Project:

Branding Guide

Description:

In the release of the most significant residential offering in the history of Sea Island, Real Living Productions developed a distinct branded logo for this property release that complements Sea Island’s iconic logo. The Reserve at Sea Island exemplifies all that this storied resort is known for, and its new branding reflects its iconic status.

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Client:

The Idaho Club | Sandpoint, Idaho

Project:

Website

Description:

Many of our clients often have multiple websites - sometimes a sales site, a member site, and a hospitality site. Real Living Productions ensures that there is always consistency throughout multiple property sites, this ensures a strong brand. The Idaho Club had multiple websites that we branded cohesively. Our team also provided IDX solutions to their sales website to regularly sync real estate data from the local MLS, and display that data in a branded format.

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Client:

Atara Desert Color | St. George, UT

Project:

Digital Brochure

Description:

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