Atara Desert Color

Autograph Collection Residences

St. George, Utah, USA

Results:

$44 MILLION IN SALES
37 RESERVATIONS IN 5 MONTHS

As a private enclave within Desert Color–Southern Utah’s most coveted master-planned community–Atara, Autograph Collection Residences, is the basecamp for some of the Southwest’s most beautiful natural parks. Atara offers fully-furnished 1-4 bedroom residences with owner access to premier concierge services, guided recreation, multiple dining options, and a world-class spa.
  • Pre-Development Marketing
  • Website
  • Interactive Floorplan Maps
  • Landing Pages
  • Virtual Renderings and Video
  • Digital Brochure
  • Digital Ads
  • Sales Collateral
  • Print Collateral

PROJECT CHALLENGE

Real Living Productions collaborated with Atara’s developers and on-site sales team to direct the pre-development marketing of their branded residential offering. All leading up to a reservation program for potential buyers. Within an extremely short timeframe (5 months), Real Living Productions was invited to shake up the marketing strategy in order to rejuvenate the existing brand and assets, generate quality leads, and nurture leads through the reservation process– leading up to Atara’s launch selection event.

Atara Desert Color website screen
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STRATEGIC SOLUTION

The Real Living Productions strategy included the design and development of crucial creative assets needed for reservation launch event. Cornerstone collateral pieces included: a custom website with an interactive floor plan selection map showcasing each available related to residence, and high-conversion lead generation landing pages.

Hover over screen to view full page.

Real Living Productions then harnessed cutting-edge animated rendering technology to create a fly-through rendering of the property and the interior’s of a residence.

Lead generation campaigns were based on Real Living Productions’ expertise in “instant-gratification” marketing. This process uses websites, landing pages and other collateral, but limits the information about the project. These campaigns only release information after receiving contact information from interested prospects. Once a prospect fills out a form, they then receive a digital brochure with further information regarding the property.

Real Living Productions understands that the most important step is supporting the sales team. Our team built CRM platforms and provided weekly reports that allowed the sales team, development team and leadership to monitor every step of the client engagement thru the sales cycle. This lead to a highly accurate understanding of the database and which prospects were most likely to buy during the reservation process.

“Atara’s sales success shows that there is pent-up demand for branded residential properties in this market. Real Living Productions identified segments of the population that would show interest, and delivered.”

Peter Dayot
Managing Director, Real Living Productions

Results

After five months of Real Living Productions’ marketing, lead generation and prospect nurturing—it was time for Atara’s reservation event. The event recorded approximately $44 million in sales—on 37 reservations. The success can be attributed to the collaboration between Real Living Productions, the resort sales consultancy, and the developer’s vision.

Time frame:

Five Months

RESERVATION EVENT SUCCESS:

$44 MILLION IN SALES
37 RESERVATIONS

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What can we do for you?

Real Living Productions has created some of the most iconic and effective marketing in the industry and across the world. Let’s discuss what we can do for you.

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