FSA Private Residences Case Study
Anguilla, British West Indies
Offering Price Point $1M-$5M
Four Seasons Resort and Private Residences is found on one of the Caribbean’s most tranquil and unspoiled islands, Anguilla, in the British West Indies. Anguilla is famous for its warm, welcoming locals and a pristine backdrop of white sandy limestone beaches and lucent turquoise waters. The resort features contemporary beachfront and blufftop residences that seamlessly combine the inspired design of Kelly Wearstler and Wimberly Allison Tong & Goo with luxury amenities, extensive fitness facilities, and a holistic wellness spa influenced by Caribbean culture.
Complete Sellout of Properties
| Website VIP Purchaser’s Portal Photo and Video Shoots Banner Ads Print Ads |
Lead Generation Emails Custom Landing Pages Interactive Inventory Map Database Nurturing Campaign/Custom Emails |
PROJECT OBJECTIVE
Four Seasons Resort and Private Residences is the epitome of luxury resort living. With the Four Seasons brand and location, quality and service were no question, but the property was lacking an identity – and had little success in connecting with prospects in the US, Latin America and Europe.
Real Living Productions devised an opportunity to elevate the art of storytelling and create a personal connection to the island of Anguilla, its natural beauty, its people, its way of life. Much of this was accomplished through a series of videos: “The Belonger Series”, Owner Testimonials, and “A Love Letter to Anguilla”. These intimate stories of connections to the Anguilla and life as a Four Seasons Residence owner greatly helped to establish a relationship with potential owners long before they arrived on the island.
“Belonger” Series Video
Owner Testimonial Video
“Love Letter to Anguilla” Video
STRATEGIC SOLUTION
The video production team at Real Living Productions captured hours of footage, lifestyle and testimonials, that were edited together to make extremely impactful vignettes of life at Four Seasons Anguilla. Once the content was created, these videos were utilized throughout websites, landing pages, in hotel rooms, and through personal interactions between sales teams and prospects.
“The Real Living Productions Team is a great resource. IMI has collaborated with them for years. They understand the needs of developers and sales teams, they understand buyer behaviors, and they understand how to create and implement marketing strategies that lead to conversions. They are experts in real estate marketing.”
