Horizon Residences Nashville Case Study
Nashville, Tennessee
Offering Price Point $750K-$1.7M
Horizon is the up-and-coming place to be in Nashville. This resort-style community with townhomes for purchase as short-term rental properties is just five miles from downtown. Horizon was created to be a launching point to discover all the thrills, music, dining, recreation, and entertainment that Nashville offers. You can feel the magic of the city from each rooftop patio.
Phase 1 Total Sellout—Fastest Selling Airbnb Vacation Residential Community in the Southeast
| Brand Strategy Lead Generation Landing Page Fly-Through Renderings |
Targeted Nurture Emails Digital Advertising Campaign Vision Brochure |
PROJECT OBJECTIVE
Real Living Productions partnered with Horizons Residences Nashville to craft a compelling brand identity designed to reposition and relaunch the community as the city’s most desirable destination for investor-buyers seeking vacation residences with strong rental potential.
STRATEGIC SOLUTION
Through a thoughtful integrated marketing strategy, Real Living Productions produced a new brand positioning, a dedicated lead-generation landing page, interactive fly-through renderings, targeted nurture emails, and supporting sales assets. The campaign delivered 600+ qualified prospects to the sales team and captured the attention of Airbnb leadership, resulting in Horizon being recognized as the first Airbnb-endorsed townhouse community worldwide.
Real Living Productions used advanced animated rendering technology to create an immersive fly-through experience of the property and its residences. These cinematic visuals allowed prospective buyers to understand the scale, design, and lifestyle of the community.
A targeted national digital advertising campaign expanded awareness of Horizon Residences Nashville among high-intent buyers across the United States. Through carefully placed online media and strategic audience targeting, the campaign drove thousands of qualified visitors to the landing page, fueling the lead-generation engine and supporting the project’s rapid Phase I sellout.
Beyond the digital outreach, Real Living Productions showcased Horizon’s unique lifestyle amenities in a glossy print brochure.
“The success exceeded expectations—culminating in Horizon being recognized as one of the world’s only Airbnb-endorsed communities of its kind, a distinction that underscored the uniqueness of the offering.”
