Legacy Island Case Study
Florida Keys, Florida
Offering Price Point Starting at $1M
A secluded island hideaway, set against the backdrop of a nature preserve, lies Legacy Island, just a 5 minute boat ride from Overseas Hwy in the lower Florida Keys. Furnished with luxury resort-style accommodations, fully staffed, and exclusive to a small number of prominent families, Legacy Island is where private, sacred moments are shared and lifelong memories are made.
“Judge’s Choice” Award & Gold for Interactive Website From the American Advertising Federation
| Branding Naming Logo Development Content Strategy Copywriting Password-Protected Portal |
Website Sales Strategy Whisper Email Campaign Digital Brochure Photo and Video Direction |
PROJECT OBJECTIVE
A prominent Florida family built a legacy of secluded and shared family moments on their private island and wanted to offer an exclusive, invitation-only opportunity to likeminded families to own a share of this unique island.
STRATEGIC SOLUTION
Real Living Productions oversaw the naming, branding and web presence for this private island compound. Now, Legacy Island will become a shared membership ownership opportunity for other families or corporate groups that want to build their own legacy and experience the same level of privacy with a discreet personal touch.
To build a new brand presence that would resonate with an ultra-high-value-net-worth audience, Real Living Productions developed a brand persona called the “Legacy Makers”–families that are focused on developing stronger bonds through meaningful shared experiences. They want to craft new family stories and traditions that can be passed down through generations.
The Legacy Island content strategy grew from interviews with the members of the prominent family that had occupied the island for generations. We centered their family lore and care for the island’s wildlife and natural resources to craft the narrative for the website, digital brochure, and email campaign.
We partnered directly with the family to direct photography and a hero video to showcase the private helicopter arrival, chartered boat experience and abundant fishing, along with the natural and familial island setting.
A password-protected portal kept floorplans, legal documents, and other ownership details for sales teams to share with select potential buyers.
“The Legacy Island campaign demonstrates how creative marketing and strong visual storytelling can transform a development into a destination. It communicates lifestyle, location, and opportunity with clarity—creating the kind of emotional connection that drives buyer interest and sales success.”
