The Residences at The St. Regis Papagayo Resort Case Study
Guanacaste Province, Papagayo, CR
Offering Price Point $3.5M-$27M
The Residences at The St. Regis Papagayo Resort offer an unrivaled experience in Guanacaste’s most coveted address, where sea, land, and mountains converge. As part of a 5-star branded real estate, The Residences boast bespoke amenities and anticipatory service, with every detail crafted to exceed expectations and immerse you in the spirit of the land’s Pura Vida.
$ 30 Million in Sales in One Year
“Best-in-Show” Award From the American Advertising Federation
| Website Video Content Strategy Narrative Storytelling Lead Generation Targeted Paid Campaign |
Email Social Media Broker Outreach Digital Brochures Signage |
PROJECT OBJECTIVE
The launch of The St. Regis Papagayo Residences required repositioning to establish the development as the defining residential opportunity on Costa Rica’s Papagayo Peninsula. The objective was to elevate awareness among ultra-high-net-worth buyers from the United States, Canada, and Costa Rica while building sustained engagement during a long pre-construction sales cycle. Achieving this meant translating the heritage and prestige of the St. Regis brand into a compelling digital experience to inspire buyers and guide them toward ownership.
STRATEGIC SOLUTION
A comprehensive marketing strategy centered on creating an immersive digital gateway that would introduce the Residences through storytelling, design, and lifestyle positioning. The campaign combined a conversion-driven website, geo-targeted advertising, international broker outreach, digital brochures, and nurture communications to guide prospects through the buyer journey.
Serving as the centerpiece of the campaign, the website was designed as a narrative journey that moves visitors from brand discovery to purchase inquiry. Through sections such as The Prelude, The Locale, The Residences, and The Lifestyle, prospective buyers explore architecture, design, and the natural beauty of Papagayo while reflecting the timeless legacy of St. Regis and gaining a deeper understanding of the ownership experience. High-impact imagery, elegant design, and strategic calls to action ensure that storytelling and lead generation work together. Hover over the screen to view the home page.
Geo-targeted media placements, retargeting campaigns, broker outreach, and email marketing drove prospects directly to the website, strengthening brand visibility and sustaining interest throughout the development timeline.
Prospects were invited to “get a reward by filling out contact forms,” signaling intent while maintaining exclusivity. Supporting tools—digital brochures, nurture emails, and physical assets—deepened engagement.
“The marketing campaign for St. Regis Residences Papagayo turned a remarkable destination into a compelling digital experience—fueling over $30 million in residential sales in its first year through creativity, clarity, and strategic storytelling.”
