Three Bridges Case Study
Salem, Utah, USA
Offering Price Point $500K-$1.5M
What if every day was a new adventure and every time you crossed a bridge you discovered a new experience? Imagine golfing at sunrise, playing pickleball or lounging by the resort pool in the afternoon, and surfing after dark. Three Bridges is rethinking every aspect of the private club lifestyle and tailoring it to the families of today.
1,400 Qualified Prospects Generated
90% of Phase I Homesites Sold in One Year
| Branding/Logo Guide Lead Generation Landing Page Renderings Golf Course Progress Videos Password-Protected Landing Page |
Nurture Newsletter Campaign Social Media Digital Media Lead Generation Campaign |
PROJECT OBJECTIVE
Three Bridges in Salem, Utah introduced a new kind of residential community—anchored by the state’s first Robert Trent Jones II golf course and the largest UNIT Surf Pool ever built. The goal was to establish a compelling brand identity that would distinguish the project from traditional golf developments while attracting modern families seeking recreation-driven living. Success required generating qualified buyers, building brand awareness, and creating momentum to accelerate Phase I homesite sales.
STRATEGIC SOLUTION
A robust, multilayered campaign was designed to be a comprehensive ecosystem of messaging, creative content, and lead nurturing. It aimed to accomplish three overarching achievements: brand recognition, buyer engagement, and measurable sales success.
The website captured the prestige of world-class golf paired with the energy of next-generation recreation through captivating copy and active lifestyle imagery, attracting 30,000 site visitors and demonstrating broad awareness and interest. An above-average conversion rate of 5 percent signaled effective calls to action and messaging.
The website also captured Gold in the American Advertising Federation Awards known as the ADDYs.
From logo and iconography to brand voice and color, Real Living Productions built the Three Bridges brand identity, and applied it across all creative aspects of the campaign.
To build anticipation and capture the vision of Three Bridges as a pioneering lifestyle destination, Real Living Productions scripted and produced several construction update videos featuring sweeping drone shots of the emerging build site along with developer interviews. Video helped establish the Three Bridges presence on social media.
Advertising campaigns and print collateral helped to reinforce Three Bridges not just as a new real estate development, but as a pioneering lifestyle destination.
“The direct link between marketing investment and sales velocity is the clearest indicator of campaign success. The program not only achieved the sell-through goal but also created urgency and momentum for future phases.”
