Publicus Community Acquires Acclaimed Resort, Real Estate Marketing Firm, Real Living Productions.

Firm Undergoes Brand Refresh, Launches New Website.

 

For Immediate Release
Raleigh, NC // Greenville, SC

Greenville, SC-based Real Living Productions, the in-house creative and marketing operations agency for IMI Worldwide Properties, has been acquired by Raleigh, NC based Publicus Community.

As part of the acquisition, Real Living Productions has undergone a complete brand refresh, including a new logo and website: RealLivingProductions.com .

 

MUTUALLY RESPECTED PARTNERS 

 

Since inception, Real Living Productions has worked on a number of high-end real estate and resort projects across the United States, Caribbean, and Latin America.

“The opportunity to bring Real Living Productions under the Publicus Community’s leadership was a mutually beneficial situation,” says The Publicus Community Managing Director, Peter Dawyot.

“The symmetry and parallels between Publicus Community and Real Living Productions are numerous. When you talk about experience and creative capabilities in the real estate marketing industry, the team at Real Living Productions brings a lot to the table. It made sense to us — this union makes both companies more versatile and effective,” said Dawyot.

Like Real Living Productions, Publicus Community has emerged as an internationally recognized resort and real estate marketing firm, helping clients to over a billion dollars in marketing-related sales.

 

COMBINED MARKET INFLUENCE

 

Real Living Productions and Publicus Community’s combined client roster now makes the company among the largest marketing firms representing the resort, real estate, private club and hospitality industry.

Collectively for 2020, Publicus Community and Real Living Productions have a role in the marketing operations for over 40 real estate developments and hospitality affiliates.

Together, the combined companies boast a fully integrated arsenal of marketing tools— both digital and traditional—that enable luxury communities, developers, builders, sales teams, hotels and hospitality entities reach critical targeted audiences.

“The Real Living Productions team is a great resource,” says Mike Collins, CEO at IMI Worldwide Properties. “They understand the needs of both developers and sales teams and they understand buyer behavior. They are very good at creating and implementing marketing strategies that lead to conversions. They are true experts in real estate marketing.”

 

COMPANY OFFICE PLANS & EXPERTISE

 

The two companies will continue to have a presence in both Raleigh, NC and Greenville, SC, where they will provide in-house marketing services, including:

Marketing Strategy, Brand Development, Creative Design, Web Development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Content Marketing, Event/Product Launches, Writing, Photography/Videography, Print Production and Social Media Strategy.

TO LEARN MORE

 

Website: RealLivingProductions.com
Website: PublicusCo.com
Contact: Rich Abernethy | Media Director
Email: Rich@PublicusCo.com
Inquiries: (919) 885.4299

Client:

Cabo Luxury | Cabo San Lucas

Project:

Website

Description:

Real Living Productions took Cabo Luxury’s iconic sea horse in a new direction a brand refresh, and a user friendly website. These clean, classic designs raise the bar in defining the luxury rental and concierge provider’s brand.

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Client:

Three Bridges | Salem, Utah

Project:

Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. Real Living Productions colorized floorplans and a created a realistic rendering for Three Bridges, to help prospective clients visual the residential offerings.

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Client:

Estates at Banyan Cay | Palm Beach, Florida

Project:

Video Renderings

Description:

The Estates at Banyan Cay utilized fly through renderings to drive sales in the early stages of development, allowing prospective buyers to preview 5 different floor plans before construction had even started. These renderings are Incredibly detailed and customized, from the color schemes to the appliances, and a great tool for bringing a new project to life.

Client:

Monarch Realty | Raleigh, North Carolina

Project:

Digital and Print Brochure

Description:

A collection of print and digital brochures were created for the client to use as sales tools. The information was clearly presented and allowed our client to showcase their expertise in the local market.

Client:

Hartness | Greenville, South Carolina

Project:

Digital Newsletter

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

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Client:

Four Seasons Anguilla

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

Frederica Estates | Sea Island, Georgia

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

The Reserve at Sea Island | Sea Island, Georgia

Project:

Gift Box

Description:

With great marketing, comes great gift sets. This is envisioned as a gift for the most select of clients. A bespoke, matching bowtie and earring set from Brackish that carries on the client’s colors and brand.

Client:

Tropicalia | Dominican Republic

Project:

Leather Book

Description:

These hand-sewn leather books with large landscape format Tyvek pages make for a stunning sales presentation tool. Both durable and luxurious, the leather books make an impactful first impression during property tours.

Client:

Trailhead Condos at Suncadia | Cle Elum, WA

Project:

Condo Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. These interior renderings created for our client show how the interior of their residences will appear when complete. Renderings are especially beneficial for our clients pre-development.

Client:

Red Ledges | Heber City, UT

Project:

Brand Video

Description:

This short brand video was created for the client to use as a YouTube commercial. The video matched the messaging and branding that was used on the print advertising campaign.

Client:

Quivira | Los Cabos, Mexico

Project:

Video

Description:

This video encapsulates the beautiful scenery, culture and history of Quivara. The stunning aerial video paired with John Sather's description of the area, and the vision behind the architecture, allowed our team to share a meaningful story with prospective buyers.

Client:

Utah Company

Project:

Commercial Rendering

Description:

These conceptual renderings are for a project in Utah that has yet to begin construction. They are a vital part of our comprehensive plan to support their sales team and engage potential prospects during the reservation and pre-sale process.

Client:

Hartness | Greenville, SC

Project:

Email Campaigns

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

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Client:

Tamarack | Donnelly, ID

Project:

Lead Generation Landing Page

Description:

Real Living Productions specializes in online marketing campaigns that include ads, lead generation landing pages and nurture campaigns that get results with high precision. We are experts in identifying qualified audiences, encouraging them to request information and nurturing the lead to purchase.

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Client:

St Regis Los Cabos

Project:

Website

Description:

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Client:

Falls Tower Camperdown | Greenville, SC

Project:

Website

Description:

Overlooking the iconic Reedy River waterfalls in vibrant downtown Greenville, SC — Falls Tower Camperdown is among one of the newest residential offerings in the city. Real Living Productions, in collaboration with the sales and development team, helped propel this project to total sellout at they highest “price-per-square-foot” in the history of the city’s downtown.

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