It is no secret that consumer and buyer behavior has shifted—especially in the affluent market. Here are three key critical factors that will shape the luxury real estate market in the coming year.

 

1.) Health

More than ever, homebuyers are prioritizing health and security above all else. And that’s not a bad thing. In fact, Google searches for luxury, master-planned communities have increased in recent months. Why? Master-planned communities are low-density, controlled environments in which safety is built in. And, as multiple studies show, buyers are willing to pay more for a healthy home/environment as a result of COVID-19.

2.) “Hipsturbia Effect”

As urban areas continue the inexorable rise in real estate prices, homeowners have begun a steady exodus toward the suburbs. People want room to breathe. Big cities are crowded and congested. Families are fleeing densely populated urban areas and seeking alternatives: settings that are more progressive, community-centric, and walkable. This movement has been dubbed: Hipsturbia.

3.) Back to Nature

As big cities bulge and expand, concrete jungles have replaced parks and green spaces. People feel cut-off from nature—and they don’t like it. Both older and younger generations are placing a premium on living experiences that keep their families more dialed into nature and its attendant beauty: majestic mountains, healthy rivers and streams, old-growth forests, pristine beaches, and the like.

Client:

Cabo Luxury | Cabo San Lucas

Project:

Website

Description:

Real Living Productions took Cabo Luxury’s iconic sea horse in a new direction a brand refresh, and a user friendly website. These clean, classic designs raise the bar in defining the luxury rental and concierge provider’s brand.

imac-front
hover over the screen to scroll the full page

Client:

Three Bridges | Salem, Utah

Project:

Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. Real Living Productions colorized floorplans and a created a realistic rendering for Three Bridges, to help prospective clients visual the residential offerings.

macbook-front

Client:

Estates at Banyan Cay | Palm Beach, Florida

Project:

Video Renderings

Description:

The Estates at Banyan Cay utilized fly through renderings to drive sales in the early stages of development, allowing prospective buyers to preview 5 different floor plans before construction had even started. These renderings are Incredibly detailed and customized, from the color schemes to the appliances, and a great tool for bringing a new project to life.

Client:

Monarch Realty | Raleigh, North Carolina

Project:

Digital and Print Brochure

Description:

A collection of print and digital brochures were created for the client to use as sales tools. The information was clearly presented and allowed our client to showcase their expertise in the local market.

Client:

Hartness | Greenville, South Carolina

Project:

Digital Newsletter

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

macbook-front

Client:

Four Seasons Anguilla

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

Frederica Estates | Sea Island, Georgia

Project:

Digital Banner Ads

Description:

Real Living Productions created a variety of digital banner ads to be strategically placed across the internet. These banners reinforced branded messaging and provided direct links to custom landing pages and the client’s website.

Client:

The Reserve at Sea Island | Sea Island, Georgia

Project:

Gift Box

Description:

With great marketing, comes great gift sets. This is envisioned as a gift for the most select of clients. A bespoke, matching bowtie and earring set from Brackish that carries on the client’s colors and brand.

Client:

Tropicalia | Dominican Republic

Project:

Leather Book

Description:

These hand-sewn leather books with large landscape format Tyvek pages make for a stunning sales presentation tool. Both durable and luxurious, the leather books make an impactful first impression during property tours.

Client:

Trailhead Condos at Suncadia | Cle Elum, WA

Project:

Condo Rendering

Description:

Real Living Productions offers an array or rendering capabilities. From artistic watercolor renderings to ultra-realistic animated residential fly thru rendering—our team is always pushing the boundaries of rendering capabilities. These interior renderings created for our client show how the interior of their residences will appear when complete. Renderings are especially beneficial for our clients pre-development.

Client:

Red Ledges | Heber City, UT

Project:

Brand Video

Description:

This short brand video was created for the client to use as a YouTube commercial. The video matched the messaging and branding that was used on the print advertising campaign.

Client:

Quivira | Los Cabos, Mexico

Project:

Video

Description:

This video encapsulates the beautiful scenery, culture and history of Quivara. The stunning aerial video paired with John Sather's description of the area, and the vision behind the architecture, allowed our team to share a meaningful story with prospective buyers.

Client:

Utah Company

Project:

Commercial Rendering

Description:

These conceptual renderings are for a project in Utah that has yet to begin construction. They are a vital part of our comprehensive plan to support their sales team and engage potential prospects during the reservation and pre-sale process.

Client:

Hartness | Greenville, SC

Project:

Email Campaigns

Description:

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean. We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

iphone-pro-front

hover over the screen to scroll the full page

Client:

Tamarack | Donnelly, ID

Project:

Lead Generation Landing Page

Description:

Real Living Productions specializes in online marketing campaigns that include ads, lead generation landing pages and nurture campaigns that get results with high precision. We are experts in identifying qualified audiences, encouraging them to request information and nurturing the lead to purchase.

imac-front
hover over the screen to scroll the full page

Client:

St Regis Los Cabos

Project:

Website

Description:

Quisque bibendum arcu est, in venenatis velit porta quis. Aenean dapibus blandit mauris tristique vehicula. Suspendisse posuere imperdiet eleifend. Aenean blandit, tortor et laoreet vehicula, tellus felis efficitur arcu.

imac-front
hover over the screen to scroll the full page

Client:

Falls Tower Camperdown | Greenville, SC

Project:

Website

Description:

Overlooking the iconic Reedy River waterfalls in vibrant downtown Greenville, SC — Falls Tower Camperdown is among one of the newest residential offerings in the city. Real Living Productions, in collaboration with the sales and development team, helped propel this project to total sellout at they highest “price-per-square-foot” in the history of the city’s downtown.

imac-front
hover over the screen to scroll the full page

Client:

Atara Desert Color | St. George, UT

Project:

Website

Description:

Quisque bibendum arcu est, in venenatis velit porta quis. Aenean dapibus blandit mauris tristique vehicula. Suspendisse posuere imperdiet eleifend. Aenean blandit, tortor et laoreet vehicula, tellus felis efficitur arcu.